Monday, November 10, 2008

Paying our Respects

I came across this ad today in my continued search for deals to furnish my new home.



Am I the only person who is offended by Sears use of Remembrance Day as an appropriate title for a sale? If not offended, at least a feeling that this is a little tacky?

Please don’t get me wrong. I am all for sales. You can have a sale on whatever day you want. But to try to somehow link the sale of vacuums and socks to a day that we are supposed to remember veterans of wartime just seems a little unappreciative and disrespectful.
Some might ask me if I should take this one step further and question the commercialization of Christmas or other holidays, where retailers and business try to capitalize on our desire to consume, but I won’t. It’s already been done. In fact, similar holidays such as US Veterans Day also have sales. I’ll leave that one up to American’s to decide.
But for us, a country that is currently at war (yes, we are at war, and not peacekeeping in the middle east), maybe we should respect our fallen soldiers and surviving heroes just a little bit more than honouring them with 10% off a bar of soap. Nice job Sears. You've given me just 1 more reason not to shop at your stores.


Lest we forget.